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The Senior Living “About Us” Pages

January 10, 2023

Are you using the early days of the new year to spiff up your website? One suggestion we have is to take a peek at your senior living community’s About Us page. You don’t have one? Yikes. That’s a problem. As is having one that just doesn’t share anything meaningful. Along with your Home page […]

Filed Under: Senior Care Content, Senior Living Marketing, Uncategorized Tagged With: senior living About Us, website storytelling

Senior Living Newsroom Basics

July 26, 2016

Journalist Friendly Senior Living Newsrooms If you’ve followed our blog for a while know, you know we talk often about using your website to generate positive PR for your senior living communities and to build relationships with journalists. The online senior living newsroom is a core web page we always recommend. Several of our clients […]

Filed Under: Assisted Living Marketing, Senior Living Marketing, Uncategorized Tagged With: senior living newsroom

Is the Senior Living Sales Funnel Dead?

April 30, 2015

And we’re back this week with another Ten Minute Senior Care Content Marketing Tip! As is the case with most of our blog article topics, this one comes from a question we receive often from senior living or home care clients and colleagues. How has the Internet Changed the Senior Care Sales Funnel? For those […]

Filed Under: Assisted Living Marketing, Home Care Marketing, Senior Care Marketing, Senior Living Marketing, Uncategorized Tagged With: sales funnel, senior care reviews, senior living social media

The Senior Living Tour: A Look Beyond the Pretty Lobby

April 23, 2015

  What do Senior Living Visitors Really Think? If you’ve ever tried to sell your house, you know how frustrating the whole process can be. All the cleaning and spiffing up. Shipping the family dog off to grandma’s house. Buying all those fresh flowers to arrange around your home. Then nothing. Zilch. Nada. Nothing. You […]

Filed Under: Assisted Living Industry, Assisted Living Marketing, Senior Living Marketing, Uncategorized Tagged With: tour assisted living

Recent Posts

  • In Defense of the Em Dash In Senior Living Copywriting
  • Why AI Can’t Match the Senior Living Voice
  • Writing for an Older Audience: Clarity, Respect, and Engagement
  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions

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