Happy Hump Day! How is your week going? We are knee deep in finalizing Q2 editorial calendars for clients. It’s a fun part of our support role with clients! We look at their goals for their senior care inbound marketing, see what we’ve done that is connecting with families, and what opportunities there are out […]
Paint the Picture: Show Families How Senior Living Can Help
Those of us who are marketing veterans in the senior living and aging services industries know educating families on solutions is a cornerstone of our success. In the past, that wasn’t always easy to do. Fortunately, today’s technologies make it easier. The internet gives us unlimited opportunities to connect with families. A senior care website […]
6 Steps to Starting a Senior Care Blog
Are you suffering from Cabin Fever during this ridiculously cold and snowy winter? We definitely are! While we’re using the time to get a lot of work done we’re also climbing the walls a bit. This weekend when we were snowed under we perfected our recipe for making s’mores. No regular old s’mores for this […]
Decoding Online Marketing Jargon: Advice for Assisted Living Partners
As a senior care veteran, I’ve mastered a lot of jargon over the years. Our industry is rich with it. DON…MDS…ADL…IADL…you know what I mean. Now that I’m helping senior living and home care partners with their assisted living and in-home care copywriting strategy, I’m frequently asked questions about jargon the SEO and online marketing […]
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