Remember back in the olden days when we were in college and used highlighter on every single page in our books? There was a fine line between highlighting too much and not highlighting enough of the important stuff. The same holds true when it comes to using bold on blog posts and web copy. We’ve […]
Does Your Senior Living Content Lead to a Dead End?
Connected content builds trust. Those of us working in the senior living industry know there’s no single lane highway running from an older adult’s home to your community. Metaphorically speaking. There are off ramps, traffic jams, and red lights along the way. The same holds true for visitors to your website. Seniors and their adult […]
Content Marketing & SEO Round-Up
Are you feeling overwhelmed by the sheer volume of articles coming at you about content marketing and SEO? We get it. We’re struggling to keep up, too. For whatever reason, it seems like SEO agencies and consultants have significantly ramped up publishing efforts this summer. While we are a bit biased in thinking our blog […]
Is Your Senior Living Traffic Falling?
We often get emails from potential clients asking us to solve a traffic problem. For some, it’s because their site has never ranked well. But for others, it’s a senior living website that has been losing traffic. It’s rarely the quick fix providers are seeking. Because so many senior living companies have pumped up their […]
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