6 Ways to Create a Senior Care Conversation with Google Searchers As Google celebrated their 15th birthday last month, it was obvious they were busy with more than just party horns and noshing at a cupcake bar. They’ve made more search changes lately than any other time in recent memory. We’ve been canoodling on all […]
What We Know About Senior Care Decision Makers Online Behavior
We talk a lot about the senior care decision journey and adult children around here. The “who, what, how and where” questions that we use offline need to be answered with our online senior care content audience, as well. Here are a few of the questions we routinely find ourselves answering: Who are […]
What NOT to Do With Your Senior Care Content
Advice from the Experts at Senior Care Content Development We spend a lot of time here at The Senior Care Specialists talking about what to do with your senior care content. We thought it was time to share some of our best advice on what NOT to do… Fail to Respect Your Audience. As a […]
Personas in Senior Care Content
To develop senior care content that engages decision makers, you need to understand who the decision makers are and what is important to them. One way we do that at The Senior Care Specialists is through the use of personas. They provide us with a means of developing a personality for our senior care target […]