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Welcome Summer But Don’t Forget to Remember

May 23, 2014

As many of you know, team SCS is proud of our Michigan roots. While we did a lot of moaning and groaning when this past winter broke all records for cold and snow, we really are cheerleaders for the Great Lake State. From the bottom of the mitten to the top of Birch trees scattered […]

Filed Under: Assisted Living Marketing, Home Care Marketing, Senior Care Marketing, Uncategorized Tagged With: Veterans

6 Steps to Starting a Senior Care Blog

January 28, 2014

Are you suffering from Cabin Fever during this ridiculously cold and snowy winter? We definitely are! While we’re using the time to get a lot of work done we’re also climbing the walls a bit.  This weekend when we were snowed under we perfected our recipe for making s’mores. No regular old s’mores for this […]

Filed Under: Assisted Living Copywriting, Assisted Living Marketing, Home care Copywriting, Senior Care Marketing, Senior Living Copywriting, Uncategorized Tagged With: aging services, assisted living blog, home care blog

Senior Care Content Round-up

December 1, 2013

We thought it was time to share another round of SEO and senior care content resources with our assisted living, in-home care and senior care colleagues this week. Here is what The Senior Care Specialists have been reading lately… We hope it helps you continue learning more about content development and in-bound marketing. As many […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Home care content, Senior Care Content, Senior Care Marketing, Senior Living content Tagged With: In-bound marketing

Senior Care Content Planning for 2014: Building on Client Success

November 1, 2013

  Are you busy finalizing plans for 2014? Us too! We are in the final stages of putting together content plans for each of our senior living and aging services clients. We’ve been evaluating what senior care content is connecting with the families of older adults and what changes we need to make. All while […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Home care content, Home care Copywriting, Senior Care Content, Senior Care Marketing, Senior Living content, Senior Living Copywriting

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Recent Posts

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  • Writing for an Older Audience: Clarity, Respect, and Engagement
  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions
  • Meeting Your Senior Living Audience With Content

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