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Podcasts for On-the-Go Senior Care Marketing Managers

January 20, 2015

The Life of a Senior Care Marketing Manager… Senior care marketing managers who have worked at the regional or divisional level of an organization probably have more than a few things in common. We know which airports have the longest security lines… Hello Detroit! We know which airports have the best shopping… You will be […]

Filed Under: Assisted Living Marketing, Home Care Marketing, Senior Care Marketing, Uncategorized Tagged With: podcasts, senior living marketers

Creating Journalist Friendly Senior Care Newsrooms

June 19, 2014

So my peaceful afternoon of catching up on some writing projects yesterday was interrupted by a call from a cranky journalist/reporter/radio host/friend. He’s from a major news outlet and we’ve kept in touch over the past five-ish or so years since I was a guest on his show in D.C. He was looking for a […]

Filed Under: Home Care Marketing, Senior Care Inbound Marketing, Senior Care Marketing, Uncategorized Tagged With: home care newsroom, journalist, reporter, senior living newsroom

Welcome Summer But Don’t Forget to Remember

May 23, 2014

As many of you know, team SCS is proud of our Michigan roots. While we did a lot of moaning and groaning when this past winter broke all records for cold and snow, we really are cheerleaders for the Great Lake State. From the bottom of the mitten to the top of Birch trees scattered […]

Filed Under: Assisted Living Marketing, Home Care Marketing, Senior Care Marketing, Uncategorized Tagged With: Veterans

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Recent Posts

  • In Defense of the Em Dash In Senior Living Copywriting
  • Why AI Can’t Match the Senior Living Voice
  • Writing for an Older Audience: Clarity, Respect, and Engagement
  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions

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