Our Summer Marketing Minute series continues this week with a quick chat about senior living sales teams… One mistake we see often when we are helping senior living providers develop their content marketing strategy is a lack of involvement from the sales team. While no one wants to slow them down or drag them in […]
The Senior Living Decider in Chief
When it comes to the senior living decision, we know most are being made by more than just the older adult. In fact the senior living “Decider-in-Chief” is often the adult child. We’ve talked about the numbers and stats behind these decisions on many occasions. As a provider, what can you do to attract, engage […]
Senior Living: The Reluctant Audience
In the interest of short attention spans during summer months (yes, ours and yours!) we are going to be sharing shorter topics for the next six weeks. Those we hope will help you learn something new about senior living content marketing, even if you are “working” from your beach chair along Lake Michigan. We do […]
Why You Need a Senior Living Blog
Are leads the only reason to have a senior living blog? This is a question we’ve received more than a few times in recent months. It seems there was a workshop somewhere out there recently where a presenter told the audience that lead generation was the only reason to have a blog. That blogs created […]
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