Email has gotten a bad rap lately… No, we won’t be manufacturing any red hats and stumping on it’s behalf, but we do want to encourage our colleagues to take another look at email. Sure some of the bad reputation email has gained is well-earned. (I’m looking at you Pottery Barn and the 57 emails […]
SEO & The Senior Living Website
As our 6th year in business draws to a close, we are receiving more questions than ever before about SEO and senior living websites. That feels like progress to us! When we started six years ago, content marketing wasn’t even on the radar of many senior living providers. When this graphic from SEO guru Bruce […]
Senior Living Key Phrases and the Struggle with Political Correctness
While civility seems to be in short supply these days, one area we continue to debate is political correctness in senior living key phrases. Here’s what we mean by that… As an industry, senior living has been on a quest to create senior-friendly and family-sensitive websites. To skip using jargon online and offline that seems […]
Are You Addressing Family Fears in Your Assisted Living Copy?
Adult children, spouses, and other family members often have many fears when it comes to assisted living. Does your assisted living copy address their fears? Think of all the families you’ve talked with over the years. The conversations from those phone calls and in-person meetings can be especially telling. Even those family caregivers who are […]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- 6
- …
- 19
- Next Page »