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Telling the Stories of Senior Living

May 14, 2019

Are you telling the stories of senior living on your website and blog? Or are you just listing each community’s features and benefits? As more and more providers are realizing the benefits of content marketing, the competition for creating great visitor experiences has significantly ramped up. One way to help separate your website or blog […]

Filed Under: Assisted Living Copywriting, Uncategorized Tagged With: senior living website

Making Senior Living Emails Great Again (MSLEGA)

March 19, 2019

Email has gotten a bad rap lately… No, we won’t be manufacturing any red hats and stumping on it’s behalf, but we do want to encourage our colleagues to take another look at email. Sure some of the bad reputation email has gained is well-earned. (I’m looking at you Pottery Barn and the 57 emails […]

Filed Under: Assisted Living Copywriting, Uncategorized Tagged With: senior living email

SEO & The Senior Living Website

December 18, 2018

As our 6th year in business draws to a close, we are receiving more questions than ever before about SEO and senior living websites. That feels like progress to us! When we started six years ago, content marketing wasn’t even on the radar of many senior living providers. When this graphic from SEO guru Bruce […]

Filed Under: Assisted Living Copywriting, Senior Living Copywriting, Uncategorized Tagged With: senior living website

Senior Living Key Phrases and the Struggle with Political Correctness

November 27, 2018

While civility seems to be in short supply these days, one area we continue to debate is political correctness in senior living key phrases. Here’s what we mean by that… As an industry, senior living has been on a quest to create senior-friendly and family-sensitive websites. To skip using jargon online and offline that seems […]

Filed Under: Assisted Living Copywriting, Uncategorized Tagged With: key phrase, key words, SEO

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Recent Posts

  • In Defense of the Em Dash In Senior Living Copywriting
  • Why AI Can’t Match the Senior Living Voice
  • Writing for an Older Audience: Clarity, Respect, and Engagement
  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions

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