Does your senior living content scream “one night stand” or “we’re looking for a relationship?” Aging services content marketing isn’t a one-hit wonder. It’s not a one and done or a one night stand. A mistake we see fairly often is when a senior living provider or home care agency creates a great website and […]
Watch the Garbage Language: Is Your Senior Living Site Full of It?
Writers work in the strangest of places and conditions. That includes content writers. Case in point… We were trapped in the Reno airport trying to get to Lake Tahoe in the middle of a blinding snowstorm. After they rolled down the iron gates on every single shop, we were left only with sketchy Wifi to […]
Are You Feature Dumping on Your Assisted Living Website?
Feature dumping is a marketing don’t most of us learned about in our very first senior living sales training. It’s often the sign of a new sales team member or someone unfamiliar with the senior living industry. The team member takes an older adult and their family on a tour and proceeds to jabber on […]
Using Emotion to Capture Attention in Senior Living Content
If you’ve followed our blog for very long, you know we are advocates for using storytelling to connect and engage with senior living visitors. Content serves many purposes, including entertaining and educating. Much of it requires understanding the emotion behind a decision. You need content that stops families from skimming and scanning different senior living […]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 20
- Next Page »