If you read my blog regularly, you know I’m a big fan of a few other blogs out there. At the request of several of my clients, I’m going to try to regularly share some of the best articles I find on SEO and Content. Keep in mind… I am something of a nerd when […]
The Senior Care Decision Journey
Understanding the CDJ Can Increase Assisted Living Conversions Compelling content is what engages families who are exploring their options for assisted living or home care. If you are one of my clients or you read my blog, you know how religiously I try to convey one core belief in senior care content development. That is, […]
Assisted Living & Keyphrase Strategies
In our last post, we talked about how people use assisted living and senior care websites, and the buying cycle. To capture family leads early, we need to engage families as they are first jumping on Google to start their research. This time of year, when adult children may have been in an aging parent’s […]
To Blog or Not to Blog: Advice for Senior Care Providers
If you are an assisted living provider or a home care agency, chances are you’ve kicked around the idea of starting a blog. But for most senior care providers, time is something you never seem to have enough of each day. How do you decide whether or not a blog is worth the investment? The […]
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