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Even Toilet Paper & Pole Dancers are Using Content Marketing

February 28, 2013

Senior Care Content that Gets Noticed is Easier to Develop than Toilet Paper Content The past few weeks on our Senior Care Content Blog we’ve been talking what else… senior care content. We’ve offered advice on how to best move from a site without any resources or fresh content to one that is a hub […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Assisted Living Marketing, Home care content, Home care Copywriting, Senior Care Content, Senior Care Marketing, Senior Living content, Senior Living Copywriting

Content Thought Leaders

February 6, 2013

If you read my blog regularly, you know I’m a big fan of a few other blogs out there. At the request of several of my clients, I’m going to try to regularly share some of the best articles I find on SEO and Content. Keep in mind… I am something of a nerd when […]

Filed Under: Assisted Living Copywriting, Home care Copywriting, Senior Living Copywriting

The Senior Care Decision Journey

January 29, 2013

Understanding the CDJ Can Increase Assisted Living Conversions Compelling content is what engages families who are exploring their options for assisted living or home care. If you are one of my clients or you read my blog, you know how religiously I try to convey one core belief in senior care content development. That is, […]

Filed Under: Assisted Living Copywriting, Home care Copywriting, Senior Living Copywriting Tagged With: senior care decision journey

Assisted Living & Keyphrase Strategies

January 2, 2013

In our last post, we talked about how people use assisted living and senior care websites, and the buying cycle. To capture family leads early, we need to engage families as they are first jumping on Google to start their research. This time of year, when adult children may have been in an aging parent’s […]

Filed Under: Assisted Living Copywriting, Home care Copywriting, Senior Living Copywriting, Uncategorized

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Recent Posts

  • In Defense of the Em Dash In Senior Living Copywriting
  • Why AI Can’t Match the Senior Living Voice
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  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions

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