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Creating a Senior Care Content Hub

June 13, 2013

The trials of redesigning a senior care content site I am in the process of updating our website. Whimper. Sigh. Wail. As much as I love this whole process of creation, I have to restrain myself from poking a stick in my own eye as I tackle this again for my own business. Yes, I […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Home care content, Home care Copywriting, Senior Care Content, Senior Living content, Senior Living Copywriting Tagged With: new website struggles

What NOT to Do With Your Senior Care Content

June 7, 2013

Advice from the Experts at Senior Care Content Development We spend a lot of time here at The Senior Care Specialists talking about what to do with your senior care content. We thought it was time to share some of our best advice on what NOT to do… Fail to Respect Your Audience. As a […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Home care content, Home care Copywriting, Senior Care Content, Senior Care Marketing, Senior Living content, Senior Living Copywriting Tagged With: aging services writers

Developing Great Senior Care Content is Like a Toby Keith Song

May 28, 2013

Great content is at the core of online relationships with families. Great senior care content needs to be a combination of three elements to succeed. It should be Educational – Informal – Conversational. Senior care content can help you build an online relationship that leads to a personal “What can we help you with Mrs. […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Home care Copywriting, Senior Care Content, Senior Living content, Senior Living Copywriting Tagged With: senior care decision makers

The Senior Care Call to Action: How to Develop a CTA that Converts

May 7, 2013

Developing an effective call to action (CTA) was the hot topic with our clients last week. While it didn’t create quite the same buzz as last week’s episode of Scandal…seriously…how crazy was that? Or Matt Cutts latest Google spam master video (watch it here…he answers the all important question..the one top of mind for all […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Home care content, Home care Copywriting, Senior Care Content, Senior Living content, Senior Living Copywriting Tagged With: online senior care leads, senior care call to action

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Recent Posts

  • In Defense of the Em Dash In Senior Living Copywriting
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  • Create Compelling Senior Living Content Using Questions

Create Content that Generates Qualified Leads

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