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Front Doors, First Impressions and Senior Care Content

September 23, 2013

I’ve been busy preparing for the Senior Care Content Chicks 2014 planning days. Preparing for the brainstorming sessions we have every quarter is one of my favorite things to do. As I have mentioned in a previous blog, we are tweaking our website again. We want to make sure our site always gives readers a […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Home care content, Home care Copywriting, Senior Care Content, Senior Living content, Senior Living Copywriting Tagged With: content planning, context, senior care decision journey

Happy Assisted Living Week!

September 9, 2013

This week we are taking time out to celebrate National Assisted Living Week! Each of the members of our team has had the privilege of working with older adults and their families for many years. A special  salute to our friends and colleagues who continue to improve and enrich the lives of seniors every day. […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Home care content, Home care Copywriting, Senior Care Content, Senior Living content, Senior Living Copywriting, Uncategorized Tagged With: assisted living week

What We Know About Senior Care Decision Makers Online Behavior

August 23, 2013

  We talk a lot about the senior care decision journey and adult children around here. The “who, what, how and where” questions that we use offline need to be answered with our online senior care content audience, as well.   Here are a few of the questions we routinely find ourselves answering: Who are […]

Filed Under: Assisted Living Copywriting, Assisted Living Marketing, Home care Copywriting, Senior Care Marketing, Senior Living Copywriting, Uncategorized Tagged With: adult children, senior care decision makers

Christmas in July: Is Your Assisted Living Content Ready for the Holiday Rush?

July 18, 2013

I’m dreaming of a white Christmas. Seriously. A sprinkling of the white stuff sounds better than the near triple digit heat wave we have here in Ann Arbor. And much like retailers who are gearing up for the holiday rush, so too are we at SCS. Those of us who are veterans in the assisted […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Senior Living content, Senior Living Copywriting Tagged With: adult children, holiday rush in assisted living

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Recent Posts

  • In Defense of the Em Dash In Senior Living Copywriting
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  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions

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