We’ve done quite a few content audits for providers who are struggling with the strategy for and results of their senior living websites. Mapping content and keeping a content inventory is always a good idea. But some folks don’t realize that until a few years down the road. And then it’s a time-consuming project to […]
Senior Living Anchor Text
We’re popping in today for a quick post to answer a question we’ve had a few times already in the new year. That is, what is anchor text? It’s a great and timely question to tackle as Google just clarified one important issue regarding anchor text. Here’s what you should know… What is Anchor Text? […]
Writing Great CTAs for Senior Living
At SCCS, we’re often asked what a call-to-action/CTA is and what senior living companies should use for them. It’s an excellent question. Writing great CTAs is important for keeping visitors on your site longer or encouraging them to contact you. What you first need to decide is what action you want them to take. Because […]
Does Google Consider You an Authority?
A question we often receive, especially from smaller senior care companies, is why Google doesn’t seem to “like” them. We’ve shared strategies for improving your rank in the crowded senior living space many times. Like here in this article or even in in this article. One mistake we see providers make is launching a new […]
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