Whoo-ee are we sick of crappy AI Detectors! And we’re stomping our feet at the idea that em dashes are 100% a sign of content created by AI. Seriously? Technology that can’t even differentiate between Medicare and Medicaid when it’s cranking out junk senior living copywriting is telling folks em dashes are AI? As one […]
Scary Things We See on Senior Living Websites & Blogs
We’ve done quite a few content audits for providers who are struggling with the strategy for and results of their senior living websites. Mapping content and keeping a content inventory is always a good idea. But some folks don’t realize that until a few years down the road. And then it’s a time-consuming project to […]
Senior Living Anchor Text
We’re popping in today for a quick post to answer a question we’ve had a few times already in the new year. That is, what is anchor text? It’s a great and timely question to tackle as Google just clarified one important issue regarding anchor text. Here’s what you should know… What is Anchor Text? […]
Writing Great CTAs for Senior Living
At SCCS, we’re often asked what a call-to-action/CTA is and what senior living companies should use for them. It’s an excellent question. Writing great CTAs is important for keeping visitors on your site longer or encouraging them to contact you. What you first need to decide is what action you want them to take. Because […]
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