Check out this great infographic from our friends at PR Newswire. They asked attendees of the CMI conference in Cleveland this week to fill in the blank, “Content is ….” Interesting answers! My favorites are: “Where your knowledge overlaps with their interests” and “Not about YOU but about telling stories the benefit your audience.” Don’t […]
Happy Assisted Living Week!
This week we are taking time out to celebrate National Assisted Living Week! Each of the members of our team has had the privilege of working with older adults and their families for many years. A special salute to our friends and colleagues who continue to improve and enrich the lives of seniors every day. […]
Senior Care Content Round-Up
As we head in to the long Labor Day weekend, we wanted to share a few of our favorite articles from the past few weeks for you to canoodle on when you are kicked back on your beach chair… From Kate our trendsetting Business Development pro: Why is Facebook Blue? The Science Behind Colors in […]
How NOT to Reap the Benefits of Senior Care Content Marketing: “We…We…We”
Hardly a week goes by without someone in our industry telling me how different the senior living industry is from all others. And I agree. Helping a family through the senior care decision journey requires education, empathy, good listening skills, and an ability to help with finances. We know it is a heart sell, not […]
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