Do you know your audience? I mean really know your audience? If the answer is “yes,” does your email campaign strategy reflect that knowledge? As an industry, senior living is all over the map in terms of digital marketing and the use of email campaigns.While more and more providers are adopting content marketing, email continues […]
Senior Living Email Question: Can We Contact Unsubscribers?
Talking about Your Un-Subscribers… We got a great question from a client this week about senior living email subscribers. And those who unsubscribe. It was a timely one for me personally. I’ve been doing a major overhaul of my Inbox. At my pottery class last month a friend picked up my phone and noticed that […]
Why You Need to Repeatedly Write about the Same Senior Living Topics
So we received a great question from a client who follows our blog last week. She asked us, “Do we need to keep writing about the same senior living topics over and over on our blog? And if so, WHY?” We realized we had never discussed this small, but important, content marketing strategy. The answer […]
The Senior Living Sales Funnel and Content Marketing
It’s lonely at the top of the senior living sales funnel. While most of the senior living providers we talk with these days have jumped on the content marketing train, many of them are still looking for the quick move-ins. We know they are out there, but they are often older adults who are in […]
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