Dive In! Top 5 Tips for Navigating the Mysteries of SEO & Content Creation for Senior Care Mystery writer Agatha Christie said it best. “The secret of getting ahead is getting started.” Most of us senior care veterans came to the SEO and content creation party late. We’ve had to work hard to catch up […]
Senior Living Jargon
Senior Living Lessons We Can Learn from Charlie Brown My frantic neighbor stopped over clutching a list of senior living communities the hospital discharge planner had given her. Her 97-year old mother, who was recovering from a hip fracture, was being discharged from the hospital. Without much -read any- time for the family to prepare. […]
Assisted Living Content Winners
Inbound Marketing a Priority for Senior Care Providers in 2013 Home care and assisted living content development is finally beginning to gain real ground. Some providers, like Emeritus Senior Living and Sunrise Senior Living, are proving to be masterful at it. Each of their sites feature compelling content that combines video, family resources and tools, […]
ALFA Senior Living Art Showcase is Back!
Art is therapy for many of us. Residents of assisted living communities are often active in creating projects ranging from quilts to donate to local shelters to watercolor masterpieces for grandchildren. In recognition of this, ALFA is back with their Senior Living Showcase. This year’s theme is Celebrating the Beauty of Life. The contest is […]
Assisted Living & Keyphrase Strategies
In our last post, we talked about how people use assisted living and senior care websites, and the buying cycle. To capture family leads early, we need to engage families as they are first jumping on Google to start their research. This time of year, when adult children may have been in an aging parent’s […]
Is Senior Living “Different”?
A former colleague left her assisted living marketing role a while back to work as a VP of Sales for her local ABC affiliate. Shortly after, she tried to recruit me as a sales manager. I politely declined. I wasn’t interested in “sales”, I explained to her. She reminded me that as a Regional Manager […]