We know many of you have been digging in and learning more about digital marketing and how to maximize leads from your senior living websites during the pandemic. Site bounce rate has been generating a lot of questions. Because we know not everyone is familiar with the term… here’s the quick scoop on what that […]
Stock Photography: Yea or Nay for Senior Living Sites?
The issue of whether or not to use stock photography in senior living isn’t a new one… If you’ve worked in the industry for a while, you’ve likely been part of discussions for print collateral photography. Should you use popular and photogenic residents as part of your effort? Or is the risk too great? A […]
Link Building Schemes: Use Caution on Your Senior Living Site
Clients and subscribers to our blog often forward us the emails they receive from people trying to sell them quick, cheap links. The COVID-19 crisis has made digital marketing more important than ever. For most senior living providers, their website has become the top referral source . We understand many senior living providers are searching […]
Paid Guest Posts: Should Senior Living Providers Allow Them?
Are you bombarded with requests for paid guest posts? Same. Rarely does a day go by without some random company selling some loosely related device hitting us up for a paid guest post on our site. While it’s easy to see how some might benefit our blog subscribers, it’s still never felt legit for us […]
To Gate or Not to Gate Assisted Living Content
To gate or not to gate assisted living content… As more senior living providers are discovering their websites are the primary driver of leads during the COVID-19 pandemic, we find ourselves answering a few of the same questions over and over again. One we thought was good to address here on our blog is what […]
Senior Care Inquiries During COVID-19: Driven by Digital
The COVID-19 pandemic has changed the way we market aging services. We know senior care inquiries have taken a dramatic decline since the crisis began this spring. We always like to share solid data and research when we come across it, and this update from Enquire is one we thought you would find helpful. The […]
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