The 2018 changes to Facebook algorithms are presenting a challenge for many senior living communities. While we don’t provide support for social campaigns, we do keep up with the constantly evolving algorithms. This year’s have proved to be a huge source of frustration for many of the senior living communities we work with. We dug […]
Do Senior Living Communities Need a Content Strategy for Food?
Think about some of the misconceptions older adults have about senior living. One of the most common myths is that the food is bad, right? Seniors have outdated ideas about the quality of the food in assisted living and independent living communities. Most of today’s senior living providers have on-site chefs or corporate chefs who […]
High Impact Topics for Your Senior Living Blog
Creating a list of senior living blog topics that attract seniors and their families is important. One of the questions we are most often asked is what topics to write about on a senior living blog. For SCCS clients, it’s something we talk about frequently. It all starts with a comprehensive content map that works […]
Create Better Quality Senior Living Content
Do better than you can get away with. I saw this quote floating around Twitter a few weeks ago and it stuck with me. Now that aging services providers are embracing content marketing, agencies “specializing” in senior care are popping up all over looking for quick cash grabs. Because many industry leaders aren’t quite […]
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