We’ve done quite a few content audits for providers who are struggling with the strategy for and results of their senior living websites. Mapping content and keeping a content inventory is always a good idea. But some folks don’t realize that until a few years down the road. And then it’s a time-consuming project to […]
Senior Living Key Phrases and the Struggle with Political Correctness
While civility seems to be in short supply these days, one area we continue to debate is political correctness in senior living key phrases. Here’s what we mean by that… As an industry, senior living has been on a quest to create senior-friendly and family-sensitive websites. To skip using jargon online and offline that seems […]
Senior Living SEO Series: Emotions Matter
And we’re back today with part three of our Senior Living SEO series. Did you catch the first two weeks? If not, hop on over here so you can start at the very beginning, we’ve heard it’s a very good place to start… As a refresher, in this series we’re sharing SEO tips to help […]
Senior Living SEO
What Makes for Good Senior Living SEO? This week’s question is one we receive often: what makes for good senior living SEO? We know some of our senior living community partners have outside agencies they use to help them stay ahead of the pack… And, unfortunately, we’ve also talked with many folks who’ve been taken […]