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SEO & The Senior Living Website

December 18, 2018

As our 6th year in business draws to a close, we are receiving more questions than ever before about SEO and senior living websites. That feels like progress to us! When we started six years ago, content marketing wasn’t even on the radar of many senior living providers. When this graphic from SEO guru Bruce […]

Filed Under: Assisted Living Copywriting, Senior Living Copywriting, Uncategorized Tagged With: senior living website

When Your Senior Living Content Is A Fright

October 30, 2018

Is your senior living content making your site look a fright? Sometimes we run across conversations on social media that are so honest and frank we kinda cringe just a bit… It’s especially true on Twitter where all the tech folks seem to hang out.  Here’s an example… It’s not the greatest quality of screen […]

Filed Under: Senior Living Copywriting, Uncategorized Tagged With: senior living content, senior living website

The Trust Factor in Your Senior Living Website

April 19, 2017

Hands up… how many senior living marketing and sales professionals out there follow Seth Godin? I know our crew has for many years. His advice is always spot on for our industry and most others. When this image popped up on Twitter, it made me think about how important it is that families trust whatever […]

Filed Under: Assisted Living Copywriting, Senior Living Copywriting Tagged With: senior living website

Senior Living Website & First Impressions

December 15, 2016

How long do you have to grab someone’s attention online? We’ve talked a lot about first impressions and the experience your senior living website creates. So this Google thought-of-the week seemed appropriate to share. If you are working on giving your senior living website a tweak or a complete facelift (like we are doing!) for […]

Filed Under: Assisted Living Copywriting, Senior Living Copywriting, Uncategorized Tagged With: senior living website

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Recent Posts

  • In Defense of the Em Dash In Senior Living Copywriting
  • Why AI Can’t Match the Senior Living Voice
  • Writing for an Older Audience: Clarity, Respect, and Engagement
  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions

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