The duplicate content debate is becoming clearer… Did you know that Google is hosting SEO “office hours” on You Tube each week? Aptly named Google Search Office Hours. And, yes, it is exactly as exciting as it sounds… (insert big yawn) Seriously though, it is a good resource if you are trying to improve where your […]
8 Factors Influencing Your Senior Living Bounce Rate
As COVID-19 forced senior living communities to pivot and refocus their marketing efforts on digital strategies, one factor that came to the forefront was bounce rate. Marketing teams that hadn’t found time to look at their bounce rate before, finally paused to do so. What some discovered is their bounce rate was pretty high. For […]
Link Building Schemes: Use Caution on Your Senior Living Site
Clients and subscribers to our blog often forward us the emails they receive from people trying to sell them quick, cheap links. The COVID-19 crisis has made digital marketing more important than ever. For most senior living providers, their website has become the top referral source . We understand many senior living providers are searching […]
Paid Guest Posts: Should Senior Living Providers Allow Them?
Are you bombarded with requests for paid guest posts? Same. Rarely does a day go by without some random company selling some loosely related device hitting us up for a paid guest post on our site. While it’s easy to see how some might benefit our blog subscribers, it’s still never felt legit for us […]
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