Is a lack of inclusion or diversity in your senior living content costing you leads? We’re gonna say the answers is a big ‘ole YES for almost every provider out there. While some companies are leaning in the right direction, few are doing so in any kind of meaningful way. That means you need to […]
How Long Should a Senior Living Blog Post Be?
A hot topic again lately is one that comes up here and there throughout year… how many words should a senior living blog post be? You probably won’t be excited if we tell you to write until the article is done, right? While that doesn’t seem especially useful, it is the truth. If you follow […]
Senior Living Content: How Does Yours Rank Against Referral Agencies?
Wondering why referral services like A Place for Mom consistently outrank you in the search engine results? We see it often. Senior living content served up by a provider just can’t compete with lead generation companies. (Except, of course, for SCCS clients!) What is the deal you might be asking yourself? You are the experts […]
Reach vs Loyalty in Senior Living Content
Reach is underrated in senior living content We’re posing a question to you today, and much like the ending of the latest John Grisham novel, we’re not leaving you with a clear conclusion. (The ending to A Time for Mercy was so annoying, right?) Here it is… should your content marketing goal be reach or […]
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