Senior living blog posts are a great avenue for talking directly with older adults and their families. You can educate and inform visitors in an informal way. That allows you to build a relationship without prospects feeling like you are selling to them. In fact, if your blog seems like one long sales pitch to […]
Topic Clusters: How to Earn Traffic on Your Senior Living Blog
A question we often receive from newer clients is why we repeatedly write about some of the same topics on their senior living blogs. It comes up when we are drafting editorial calendars and clients spot the trend. It’s a great question to ask and the short answer is: topic clusters. Topic clusters help to […]