Let’s face it, that big giant search engine we all spend so much time and effort catering to has made it more than a little difficult to know what kind of content to create lately. We don’t blame you if you are scratching your head wondering how you can possibly reach your senior living audience […]
Where to Find Free Photos for Your Senior Living Blog
Photos are a must when it comes to senior living blog posts. They add visual interest, while also breaking up big blocks of copy. That’s important so visitors don’t feel overwhelmed when they first see an article on your blog, especially those that look long and detailed. When it comes to senior living blogs, older […]
Writing Great CTAs for Senior Living
At SCCS, we’re often asked what a call-to-action/CTA is and what senior living companies should use for them. It’s an excellent question. Writing great CTAs is important for keeping visitors on your site longer or encouraging them to contact you. What you first need to decide is what action you want them to take. Because […]
Does Your Senior Living Content Lead to a Dead End?
Connected content builds trust. Those of us working in the senior living industry know there’s no single lane highway running from an older adult’s home to your community. Metaphorically speaking. There are off ramps, traffic jams, and red lights along the way. The same holds true for visitors to your website. Seniors and their adult […]