A hot topic again lately is one that comes up here and there throughout year… how many words should a senior living blog post be? You probably won’t be excited if we tell you to write until the article is done, right? While that doesn’t seem especially useful, it is the truth. If you follow […]
Addressing the WSJ Article on Google Search Algorithms
In mid- November, the Wall Street Journal published what seemed to be a blockbuster story on Google search algorithms. I say seemed to be because…well…the authors got a lot wrong. At least according to leading search experts. Google vs. Wall Street Journal From blacklists to using sub-contractors to shape what you see, WSJ lobbed some […]
New Google Webmaster Series
One question our senior living clients ask us quite often is how the heck we keep up with all of the Google updates and changes. It takes constant monitoring, for sure. Part of the challenge has been Google’s unwillingness reluctance to answer questions straight out. They’ve always kind of gone with hedge, haw, and evade […]
How Long Should Senior Living Blog Posts Be?
Are you trying to improve the effectiveness of your senior living blog posts? Throwing a few paragraphs in to a senior living blog post and pushing “Publish” just won’t cut it anymore. Almost every senior living provider has a blog of some variety on their site. The catch is the vast majority of them just […]