Now that the senior care industry is beginning to embrace content marketing and social media, the wolves are coming out of the woods searching for more than Little Red Riding Hood. We hear horror stories several times a week from providers who have had a bad experience with a black hat SEO company, people selling […]
How NOT to Reap the Benefits of Senior Care Content Marketing: “We…We…We”
Hardly a week goes by without someone in our industry telling me how different the senior living industry is from all others. And I agree. Helping a family through the senior care decision journey requires education, empathy, good listening skills, and an ability to help with finances. We know it is a heart sell, not […]