Remember back in the olden days when we were in college and used highlighter on every single page in our books? There was a fine line between highlighting too much and not highlighting enough of the important stuff. The same holds true when it comes to using bold on blog posts and web copy. We’ve […]
Senior Living Website Basics
Remember back in the olden days when we used to do quick little Marketing Minute updates? We’d tackle short and sweet topics, like one we have been asked about more than a few times lately. That is, what do we consider the senior living website basics. In other words, if we were a senior living […]
Do Looks Really Matter in a Senior Care Website?
Rock stars have written songs about it for decades. Ditto for country crooners. Appearance. Good looks. How much does being pretty really matter? It’s a question that’s popped up often over the last year: is appearance important when it comes to your senior care website? We understand. An agency created website doesn’t come cheap, and […]
Setting Goals for Your Senior Living Content
Have you set goals for your senior living content? It’s always so surprising when providers we talk with answer no to this question. And to be clear, we hear no a whole bunch more than we hear yes. In an industry that measures everything from the number of phone calls a sales team made during […]
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