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Inclusion and Diversity in Senior Living Content

March 22, 2022

Is a lack of inclusion or diversity in your senior living content costing you leads? We’re gonna say the answers is a big ‘ole YES for almost every provider out there. While some companies are leaning in the right direction, few are doing so in any kind of meaningful way. That means you need to […]

Filed Under: Senior Living Content Strategy, Uncategorized Tagged With: senior living content

Why Page 2 of Search Engine Results Is an Opportunity

February 8, 2022

The competition for page one on the senior living search engine results page is intense. Especially since the pandemic began and more providers turned their attention to digital marketing. In the past we’ve shared stats on why you need to be on page one. Like 25% of searchers click on the first search result presented […]

Filed Under: Uncategorized

Senior Living Comparison Keywords

January 11, 2022

Over the past few years, most senior living providers have made content marketing a priority in their marketing strategy. As a result, the competition for keywords and phrases has gotten pretty intense. Whether it’s fighting for organic traffic or for ads, most companies are focusing on the same handful of words. Rarely do we ever […]

Filed Under: Senior Living Copywriting, Uncategorized Tagged With: senior living SEO

Donating to Mucinous Ovarian Cancer Coalition

December 20, 2021

For the second year in a row, we’ve chosen the Mucinous Ovarian Cancer Coalition (MOCC) as our charitable cause. It’s a 501(c)(3) our clients know is dear to our hearts. MOCC was founded by a wonderful lady named Rhonda, who happens to be the late sister of our organization’s CEO. (You can read Rhonda’s story […]

Filed Under: Uncategorized Tagged With: MOCC, Mucinous Ovarian Cancer Coalition

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Recent Posts

  • In Defense of the Em Dash In Senior Living Copywriting
  • Why AI Can’t Match the Senior Living Voice
  • Writing for an Older Audience: Clarity, Respect, and Engagement
  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions

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