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#JeSuisCharlie

January 8, 2015

Filed Under: Uncategorized Tagged With: freedom of speech, Je Suis Charlie

#GivingTuesday is Here!

December 2, 2014

  What Are You Doing on #GivingTuesday? Last week was the kick off to the busiest time of year for most of us. In the hustle and bustle of decorating, shopping and wrapping, it is easy to forget about what really matters. For most of us that is family and friends. Our team took a […]

Filed Under: Senior Care Social Media, Uncategorized Tagged With: #DoctorsWithoutBorders, #EndALZ, #GivingBreakthroughs, #GivingTuesday

Developing a Solid Facebook Strategy for Connecting with Caregivers

October 28, 2014

We have been hard at work helping our senior living and home care clients shore up their content strategies for 2015. It is sooo much fun and one of our favorite times of year! Lately we’ve noticed more and more questions about Facebook content. It really is the best social channel for engaging families and […]

Filed Under: Senior Care Social Media, Uncategorized Tagged With: Facebook

Mapping the Senior Care Decision Journey

October 14, 2014

      This post is one of those fill up your cup of coffee, grab a snack or two, and pull up a comfortable chair kind of articles. It’s a little longer than usual, but hopefully you will find it helpful!   If you’ve followed our blog for any length of time you know […]

Filed Under: Assisted Living Content, Senior Care Content, Uncategorized Tagged With: senior care decision

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Recent Posts

  • In Defense of the Em Dash In Senior Living Copywriting
  • Why AI Can’t Match the Senior Living Voice
  • Writing for an Older Audience: Clarity, Respect, and Engagement
  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions

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