On the Road North Again Yep! It’s that time of year again. The team at SCS is fortunate enough to be able to head to Northern Michigan in the summers and work remotely. We look forward to it all year long as we are beating back snow drifts, sliding around town in the ice and […]
What Drives Home Care Growth?
I recently had the opportunity to talk with the team at Home Care Pulse about the 2015 Private Duty Benchmarking Study. For those of you unfamiliar with it, the study is conducted by Home Care Pulse and the Home Care Association of America. It is an annual survey of every aspect of the home care […]
Ode to Letterman: Top 10 Ways to Build a Senior Care Audience
The end of an era in late night television is upon us. Tomorrow night is David Letterman’s final farewell. We share the same birthday, Dave and I, albeit a few decades apart. While I love both the Jimmys and watch them regularly, I’m still a fan of Dave’s smart*ss humor, his spot on timing and […]
10 Minute Marketing Tip:The 42-14-2 Rule in Writing
Easy to Read Content This topic is one that always seems to generate a lot of controversy. Writers and editors who don’t focus on the digital world get their feathers in a fluff about it. And don’t even get me started on people who say it contributes to the dumbing down of this country. PLEASE […]
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