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Senior Care Email Gives Providers Control

October 9, 2018

Have you ever attended the Content Marketing Institute conference in Cleveland in the fall? It’s packed full of content marketers from all over the place…and so many great speakers it’s tough for your brain to process it all. Our crew decided to narrow the massive amount of information we walked away with down to three […]

Filed Under: Assisted Living Copywriting, Senior care email, Uncategorized Tagged With: email marketing

Does Google Prefer Senior Living Topics Over Keywords?

October 2, 2018

We had a great question come to us from a newer client this week and we wanted to share the answer with all of you… Does Google rank senior living topics higher than senior living keywords? What our client was essentially asking us is if the word on the streets that keywords are out and […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Senior Living Copywriting, Uncategorized Tagged With: senior living topics

How Long Should Senior Living Blog Posts Be?

September 25, 2018

Are you trying to improve the effectiveness of your senior living blog posts? Throwing a few paragraphs in to a senior living blog post and pushing “Publish” just won’t cut it anymore. Almost every senior living provider has a blog of some variety on their site. The catch is the vast majority of them just […]

Filed Under: Assisted Living Content, senior living blog, Uncategorized Tagged With: Google, senior living blog posts

Are You Making the Most of Your Senior Living Influencers?

August 28, 2018

Suzie the Senior Living Influencer Are you making the most of your community’s senior living influencers when you are developing your content marketing strategy? Can you believe summer is nearly over? With the end of summer comes the final segment of our 10-Minute Content Marketing Tips…  This week we wanted to use our time to […]

Filed Under: Uncategorized Tagged With: senior living content, senior living persona

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Recent Posts

  • In Defense of the Em Dash In Senior Living Copywriting
  • Why AI Can’t Match the Senior Living Voice
  • Writing for an Older Audience: Clarity, Respect, and Engagement
  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions

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