What the hockey sticks is CRO you might be asking yourself? We had a call from the corporate marketing director for one of our newer assisted living communities this week. She’d received one of those spammy emails (followed by a few dozen phone calls) from an SEO agency. The email contained what looked like personalized […]
Why Your Senior Living Website Really Needs a Facelift
Once a year-ish we go through the painful fun-filled process of giving our website a facelift… We update our blog at least once a week and refresh a page or two here and there all year long. We think of it as the Botox between surgical procedures. But at least once a year, we try […]
Recommended Reading for Senior Living Content Marketers
We are often asked what industry articles and publications people can read to get up to speed on senior living content marketing and stay ahead of the pack. It’s a good question. Like you, we are inundated with industry information everyday. But we know round-up articles like this are a great way to save time […]
Senior Living Leads, Pool Companies, and Game of Thrones
Are you a Game of Thrones fan? We have a fandom in this office, too. One of my personal favorite lines from the series started in the very first episode: Winter is coming. It’s from House Stark and it is a warning to be constantly vigilant. Yeah, it’s kind of used in a mob boss […]
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