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Senior Living Search Intent

April 16, 2019

Are you frustrated by your inability to rank at the top of senior living search results page (SERP)? We get a lot of random emails from senior living providers on this topic. Some have been spending tons of time trying to convince other sites to link to them. Others have had an SEO agency “guarantee” […]

Filed Under: Senior Living content, Uncategorized Tagged With: senior living search results

Finding Inspiration for Your Senior Living Blog

April 9, 2019

A question we are often asked is how we continue to come up with unique senior living blog topics… I admit that it can be a struggle. While we rely on a mix of evergreen and seasonal senior living blog topics, we also write about newsy topics that help clients grab headlines. If you are […]

Filed Under: Senior Living Content Strategy, Uncategorized Tagged With: senior living blog

Ask the Expert: Why Do Senior Living Search Results Vary So Much?

March 26, 2019

We get the best questions from our clients! Some are ones we think deserve a little more explanation here on our blog. This past week one of our assisted living clients posed a question to us that had been driving them nuts. The executive director and sales manager had been trying to track how they […]

Filed Under: Assisted Living Content, Uncategorized Tagged With: senior living search results

Making Senior Living Emails Great Again (MSLEGA)

March 19, 2019

Email has gotten a bad rap lately… No, we won’t be manufacturing any red hats and stumping on it’s behalf, but we do want to encourage our colleagues to take another look at email. Sure some of the bad reputation email has gained is well-earned. (I’m looking at you Pottery Barn and the 57 emails […]

Filed Under: Assisted Living Copywriting, Uncategorized Tagged With: senior living email

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Recent Posts

  • In Defense of the Em Dash In Senior Living Copywriting
  • Why AI Can’t Match the Senior Living Voice
  • Writing for an Older Audience: Clarity, Respect, and Engagement
  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions

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