One of the challenges we face creating senior living content is writing for an audience that encompasses several generations. Failing to target the right audience in the right way is always a giveaway that a writer lacks hands-on senior care industry experience. They just don’t understand who they are writing to and often get it […]
How Can You Tell If Your Senior Living Content Is “Good?”
People ask us the most straight forward questions. Some are really tricky for us to answer, too. The marketing directors for our two new clients asked us a big one before coming on board: how could they tell if their senior living content was good quality. I’ll give you a little context to explain why […]
Senior Living Personas versus Target Audience
We received an interesting question last week… A blog subscriber asked us if there is a difference between a senior living persona and the senior living target audience. It was a great question and one we haven’t addressed before on our blog. While we’ve talked about senior living personas before, we haven’t talked about how […]
Telling the Stories of Senior Living
Are you telling the stories of senior living on your website and blog? Or are you just listing each community’s features and benefits? As more and more providers are realizing the benefits of content marketing, the competition for creating great visitor experiences has significantly ramped up. One way to help separate your website or blog […]
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