After we wrote and shared our most recent ebook (check it out at the bottom of this page, if you haven’t already downloaded it), we received truck loads of great questions. So many, in fact, that it seemed like a logical next step would be to round up the most frequently asked ones and answer […]
Content Marketing Across the Generations
One of the challenges we face creating senior living content is writing for an audience that encompasses several generations. Failing to target the right audience in the right way is always a giveaway that a writer lacks hands-on senior care industry experience. They just don’t understand who they are writing to and often get it […]
How Can You Tell If Your Senior Living Content Is “Good?”
People ask us the most straight forward questions. Some are really tricky for us to answer, too. The marketing directors for our two new clients asked us a big one before coming on board: how could they tell if their senior living content was good quality. I’ll give you a little context to explain why […]
Senior Living Personas versus Target Audience
We received an interesting question last week… A blog subscriber asked us if there is a difference between a senior living persona and the senior living target audience. It was a great question and one we haven’t addressed before on our blog. While we’ve talked about senior living personas before, we haven’t talked about how […]
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