Voice searches and senior living. It’s topic we are rarely asked about. But we had a question come our way this week that we thought was a good one to answer here on the SCCS blog. A client asked us how many words are usually in a voice search (good question!) and if you should […]
Influencer Marketing and Senior Living
A few weeks back, we shared some background on the Google E-A-T update. We received a flood of phone calls after it published. One overriding question was about influencer marketing and senior living communities. People think you have to be one of the Kardashians or another reality TV “star” to be considered an influencer. Truth […]
Senior Living SEO is Confusing Marketers (And Everyone Else)
Hardly a week goes by that we don’t receive a call or email from a senior living professional struggling to make sense of SEO. With Google constantly updating their algorithms, black hat SEO “experts” targeting our industry, and social media channels full of people fighting over what really matters, it’s easy to understand why. These […]
New Google Webmaster Series
One question our senior living clients ask us quite often is how the heck we keep up with all of the Google updates and changes. It takes constant monitoring, for sure. Part of the challenge has been Google’s unwillingness reluctance to answer questions straight out. They’ve always kind of gone with hedge, haw, and evade […]
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