A few weeks back, we shared some background on the Google E-A-T update. We received a flood of phone calls after it published. One overriding question was about influencer marketing and senior living communities. People think you have to be one of the Kardashians or another reality TV “star” to be considered an influencer. Truth […]
Senior Living SEO is Confusing Marketers (And Everyone Else)
Hardly a week goes by that we don’t receive a call or email from a senior living professional struggling to make sense of SEO. With Google constantly updating their algorithms, black hat SEO “experts” targeting our industry, and social media channels full of people fighting over what really matters, it’s easy to understand why. These […]
New Google Webmaster Series
One question our senior living clients ask us quite often is how the heck we keep up with all of the Google updates and changes. It takes constant monitoring, for sure. Part of the challenge has been Google’s unwillingness reluctance to answer questions straight out. They’ve always kind of gone with hedge, haw, and evade […]
Senior Living Photos for Websites and Blogs
Senior living photos are our hot topic for today… A question we are often asked is where we find the images we use on our clients’ senior living websites and blogs. We know senior living providers are sometimes reluctant to use photos of their own residents. We also get asked if images are really even […]
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