Succeeding with senior living content I’m a planner by nature. While I prefer to think of myself as uber-organized, my family has another, less flattering, name for it. But planning and strategizing are leading reasons why our crew has as been so successful. Sure, we are great writers and editors. (Toot, tooting our own horn […]
Are You Targeting Your Senior Living Content?
Targeting senior living content. It’s one of those issues that seems obvious, but really isn’t. Over the past few months, we have completed a few web copy “clean up” projects. Each of our clients originally hired other agencies to write content for new sites they launched. While each client’s story was a little different, there […]
The Senior Living Content Debate: Quality or Quantity?
The great senior living content debate wages on… When it comes to creating senior living content, not many teams have time to generate a lot of it in-house. Between phone calls and tours and sales calls and special events, your days are busy. That’s why one of our most asked questions from providers is whether […]
Atomizing Senior Living Content
One of the latest buzz words in the content industry is “atomizing.” Atomizing content is being used to describe taking a big piece of content or idea and busting it up in to smaller pieces. Atoms. The senior living industry lends itself quite easily to atomizing, doesn’t it? For seniors and their families, senior care […]
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