Targeting senior living content. It’s one of those issues that seems obvious, but really isn’t. Over the past few months, we have completed a few web copy “clean up” projects. Each of our clients originally hired other agencies to write content for new sites they launched. While each client’s story was a little different, there […]
The Senior Living Content Debate: Quality or Quantity?
The great senior living content debate wages on… When it comes to creating senior living content, not many teams have time to generate a lot of it in-house. Between phone calls and tours and sales calls and special events, your days are busy. That’s why one of our most asked questions from providers is whether […]
Atomizing Senior Living Content
One of the latest buzz words in the content industry is “atomizing.” Atomizing content is being used to describe taking a big piece of content or idea and busting it up in to smaller pieces. Atoms. The senior living industry lends itself quite easily to atomizing, doesn’t it? For seniors and their families, senior care […]
Voice Searches and Senior Living
Voice searches and senior living. It’s topic we are rarely asked about. But we had a question come our way this week that we thought was a good one to answer here on the SCCS blog. A client asked us how many words are usually in a voice search (good question!) and if you should […]
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