In mid- November, the Wall Street Journal published what seemed to be a blockbuster story on Google search algorithms. I say seemed to be because…well…the authors got a lot wrong. At least according to leading search experts. Google vs. Wall Street Journal From blacklists to using sub-contractors to shape what you see, WSJ lobbed some […]
Editing Tools for our Senior Living Colleagues
This week’s blog post is compliments of the SCCS editing crew… It’s in response to a question we often receive… what editing tools do you recommend? We know a lot of our clients write short, stories and community invites for their blog and news rooms. They are usually just a paragraph or two written in […]
Are Your Senior Living Prospects Silently Judging You?
How do you evaluate businesses and services you find online? It’s a question many in senior living haven’t really been honest answering as it relates to their own business. You do know that your senior living prospects are judging you right? Many times getting a website and a blog “done” seems to be the ultimate […]
Senior Living Content: Fail to Plan, Plan to Fail
Succeeding with senior living content I’m a planner by nature. While I prefer to think of myself as uber-organized, my family has another, less flattering, name for it. But planning and strategizing are leading reasons why our crew has as been so successful. Sure, we are great writers and editors. (Toot, tooting our own horn […]
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