How well do you know your senior living searchers? Many folks think that Google operates in dark and mysterious ways. It’s easy to understand why. They aren’t exactly transparent. But they are making strides to deliver results that better match searchers intent. Combined with some of their updates, I’d say it’s working. Rarely do I […]
Using Emotion to Capture Attention in Senior Living Content
If you’ve followed our blog for very long, you know we are advocates for using storytelling to connect and engage with senior living visitors. Content serves many purposes, including entertaining and educating. Much of it requires understanding the emotion behind a decision. You need content that stops families from skimming and scanning different senior living […]
Do You Know Your Senior Living Audiences?
Are you writing for the masses or targeting your unique senior living audiences? We see a concerning number of senior living websites that seem to be targeting very generic keywords, such as assisted living or memory care. While you definitely want to target those keywords, it needs to be in the context of creating a […]
Black Hat SEO and Senior Living: Another Scam
Once in a while we stumble across an SEO scam so egregious that we have to make our senior living colleagues aware of it. This black hat SEO scam is one of those… We’ve heard from a few of our clients that an SEO agency is making the rounds pitching “guaranteed” ways to improve your […]
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