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Senior Living Content: It’s a Relationship Not a One Night Stand

June 16, 2020

Does your senior living content scream “one night stand” or “we’re looking for a relationship?” Aging services content marketing isn’t a one-hit wonder. It’s not a one and done or a one night stand. A mistake we see fairly often is when a senior living provider or home care agency creates a great website and […]

Filed Under: Assisted Living Copywriting, Uncategorized Tagged With: senior living content

A Day in the Life of a Content Editor

June 9, 2020

Every now and again we like to give our trusty band of content editors a nice shout out. Their job isn’t an easy one. Writers can be <big gasp here> somewhat temperamental and tough to work with. Deadlines are almost always tight, no matter how carefully we plan. Clients often have their own ideas on […]

Filed Under: Senior Living content, Uncategorized Tagged With: editor

Do You Have a Senior Living Content Strategy?

May 27, 2020

Do you have a solid content marketing strategy? We realized not long ago how many of our newer clients came to us without one. Sadly, most were working with agencies. What does that mean? In most cases, they were creating and pushing out content without having a purpose for each piece. Why is that happening […]

Filed Under: Senior Living Content Strategy, Uncategorized Tagged With: content strategy

Why Your Site Needs a Senior Care Blog

May 12, 2020

Why do you need a senior care blog? We receive this question often from prospective clients. A senior care blog is a marketing tool that many providers find to be too time-intensive and challenging to keep up with over the long haul. They are just too busy to manage it. While it’s true that a […]

Filed Under: Senior Care Content, Uncategorized Tagged With: blog

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Recent Posts

  • In Defense of the Em Dash In Senior Living Copywriting
  • Why AI Can’t Match the Senior Living Voice
  • Writing for an Older Audience: Clarity, Respect, and Engagement
  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions

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