Welcome back! This week we pick up where we left off in our article about meaningful content and how senior living visitors instinctively connect with an authentic voice. You can check it out here if you missed it. This week we’re offering you some tips on how to master that voice. Spoiler alert: An authentic […]
Senior Living Content: Speaking in an Authentic Voice
Does your senior living content speak to older adults and their families in a voice that connects? We talk about voice often with our own clients, because it’s just so important. While visitors might not be able to pinpoint the reason they aren’t feeling it, they’ll bounce from your website if the voice isn’t authentic. […]
Block the Hop: Managing Your Bounce Rate
We know many of you have been digging in and learning more about digital marketing and how to maximize leads from your senior living websites during the pandemic. Site bounce rate has been generating a lot of questions. Because we know not everyone is familiar with the term… here’s the quick scoop on what that […]
Stock Photography: Yea or Nay for Senior Living Sites?
The issue of whether or not to use stock photography in senior living isn’t a new one… If you’ve worked in the industry for a while, you’ve likely been part of discussions for print collateral photography. Should you use popular and photogenic residents as part of your effort? Or is the risk too great? A […]
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