At the start of the holiday season every year, we send you an email listing the charitable organizations we donated to on your behalf. We appreciate our clients, and it’s our way of thanking you for your continued partnership. This year, that list is short and much more personal. Mucinous ovarian cancer (MOC) is just […]
5 Content Marketing Mistakes to Avoid
Hands up if you gobbled until you wobbled last week! It’s always hard to get back in to the swing of things as we head in to the holidays isn’t it? This year we also have concerns about the virus making daily life more difficult. Not to mention the tumultuous election. As we get back […]
What to Do with Senior Living Blog Posts?
Senior living blog posts are a great avenue for talking directly with older adults and their families. You can educate and inform visitors in an informal way. That allows you to build a relationship without prospects feeling like you are selling to them. In fact, if your blog seems like one long sales pitch to […]
Topic Clusters: How to Earn Traffic on Your Senior Living Blog
A question we often receive from newer clients is why we repeatedly write about some of the same topics on their senior living blogs. It comes up when we are drafting editorial calendars and clients spot the trend. It’s a great question to ask and the short answer is: topic clusters. Topic clusters help to […]
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