Is your senior living community using social media? The Senior Care Content Specialists crew includes team members who are self-described research geeks. Over the years, they’ve helped us connect with leading organizations ranging from Pew Research to Forrester. These relationships have helped us stay on top of the latest trends in aging and senior behavior. […]
Senior Living “People Also Ask” Box
We know a lot of our senior living clients and colleagues are paying more attention to SEO these days. That includes the senior engine results page and the “People Also Ask” box. The COVID-19 pandemic shined a spotlight on just how few providers actually understand digital marketing. Now that it’s become one of the primary […]
Senior Living, Content Marketing, And COVID-19
What a year it has been! The last twelve months have been challenging for everyone, including our friends in the senior living industry. As more people in this country and around the world are fully vaccinated, it finally seems as if there is reason to be hopeful. So how do we shift our content marketing […]
Readability and Senior Living Websites
Is the copy on your senior living website suffering from low readability? We’ve all been there. In an effort to learn more about something that is new to us, we hop on Google and search for answers. According to Google, older adults and their families search for the phrase “senior living” 10,000 to 100,000 times […]
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