We had a great SEO question come our way last week, and felt it was a shareworthy one. A new client asked us if it is better to create articles around trendy topics or stick with evergreen senior living content. She had the idea that because Google wants to see new content posted often, what […]
Senior Living Social Media: Yea or Nay?
Is your senior living community using social media? The Senior Care Content Specialists crew includes team members who are self-described research geeks. Over the years, they’ve helped us connect with leading organizations ranging from Pew Research to Forrester. These relationships have helped us stay on top of the latest trends in aging and senior behavior. […]
Senior Living “People Also Ask” Box
We know a lot of our senior living clients and colleagues are paying more attention to SEO these days. That includes the senior engine results page and the “People Also Ask” box. The COVID-19 pandemic shined a spotlight on just how few providers actually understand digital marketing. Now that it’s become one of the primary […]
Senior Living, Content Marketing, And COVID-19
What a year it has been! The last twelve months have been challenging for everyone, including our friends in the senior living industry. As more people in this country and around the world are fully vaccinated, it finally seems as if there is reason to be hopeful. So how do we shift our content marketing […]
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