The senior living voice. Getting it right requires understanding and empathizing with the fears and frustrations older adults searching for care options have. Even then, it’s tough to master, especially for people who haven’t worked with older adults and their families. That’s why finding writers who can create content that connects and engages is an […]
Writing for an Older Audience: Clarity, Respect, and Engagement
A few times a year we do a quick dive into our subscriber list. It’s something we started when SCCS was launched almost 14 years ago and continue to find value in doing. Year after year, our primary audience remains our friends in the senior living and home care industries. But what we’ve noticed in […]
The Curse of Knowledge & Senior Living Copywriting
We’re popping in this week with a short but important reminder about the curse of knowledge. Our editing team has been working their way through two projects for short-term clients this month. The scope of work for each client was for our team to go through content created in-house and see why it wasn’t connecting […]
Create Compelling Senior Living Content Using Questions
We had an interesting email come our way last week. A prospective new client messaged us to ask what kinds of questions their team should be considering to make sure their senior living content is compelling. This actually came from a company that is on our waiting list and trying to tackle in-house content creation […]
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