Is your senior living community using social media? The Senior Care Content Specialists crew includes team members who are self-described research geeks. Over the years, they’ve helped us connect with leading organizations ranging from Pew Research to Forrester. These relationships have helped us stay on top of the latest trends in aging and senior behavior. […]
Does Social Media Pump Up Your Senior Living SEO?
A question we are often asked is whether or not social media increases your senior living SEO? We have so many clients who are sick to death of social media. The politics and fighting on Facebook and Twitter, not to mention the sheer amount of false information and bots, are definitely off-putting. The unfortunate part […]
Senior Living Communities and the Facebook Challenge
The 2018 changes to Facebook algorithms are presenting a challenge for many senior living communities. While we don’t provide support for social campaigns, we do keep up with the constantly evolving algorithms. This year’s have proved to be a huge source of frustration for many of the senior living communities we work with. We dug […]
Do Senior Living Communities Need a Content Strategy for Food?
Think about some of the misconceptions older adults have about senior living. One of the most common myths is that the food is bad, right? Seniors have outdated ideas about the quality of the food in assisted living and independent living communities. Most of today’s senior living providers have on-site chefs or corporate chefs who […]
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