In mid- November, the Wall Street Journal published what seemed to be a blockbuster story on Google search algorithms. I say seemed to be because…well…the authors got a lot wrong. At least according to leading search experts. Google vs. Wall Street Journal From blacklists to using sub-contractors to shape what you see, WSJ lobbed some […]

One question our senior living clients ask us quite often is how the heck we keep up with all of the Google updates and changes. It takes constant monitoring, for sure. Part of the challenge has been Google’s unwillingness reluctance to answer questions straight out. They’ve always kind of gone with hedge, haw, and evade […]