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SEO & The Senior Living Website

December 18, 2018

As our 6th year in business draws to a close, we are receiving more questions than ever before about SEO and senior living websites. That feels like progress to us! When we started six years ago, content marketing wasn’t even on the radar of many senior living providers. When this graphic from SEO guru Bruce […]

Filed Under: Assisted Living Copywriting, Senior Living Copywriting, Uncategorized Tagged With: senior living website

When Your Senior Living Content Is A Fright

October 30, 2018

Is your senior living content making your site look a fright? Sometimes we run across conversations on social media that are so honest and frank we kinda cringe just a bit… It’s especially true on Twitter where all the tech folks seem to hang out.  Here’s an example… It’s not the greatest quality of screen […]

Filed Under: Senior Living Copywriting, Uncategorized Tagged With: senior living content, senior living website

‘Tis the Season for Senior Living Copywriting

October 23, 2018

Senior living copywriting has a season? Nah, not really. But we all know there are some times of year when family inquiries shoot up. Months when families are reunited sometimes for the first time in a long time. Adult children return home. And panic at the changes they see in their senior loved one. The […]

Filed Under: Senior Living Copywriting, Uncategorized Tagged With: evergreen senior care content, senior living copywriters

Does Google Prefer Senior Living Topics Over Keywords?

October 2, 2018

We had a great question come to us from a newer client this week and we wanted to share the answer with all of you… Does Google rank senior living topics higher than senior living keywords? What our client was essentially asking us is if the word on the streets that keywords are out and […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Senior Living Copywriting, Uncategorized Tagged With: senior living topics

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Recent Posts

  • In Defense of the Em Dash In Senior Living Copywriting
  • Why AI Can’t Match the Senior Living Voice
  • Writing for an Older Audience: Clarity, Respect, and Engagement
  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions

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