In this week’s Marketing Minute we take a quick look at what makes a senior living “About Us” page appealing to older adults and families who visit your site… Many folks we talk with aren’t aware just how important this page is. They throw one together in a few minutes and publish it. Would it […]
Content Marketing Across the Generations
One of the challenges we face creating senior living content is writing for an audience that encompasses several generations. Failing to target the right audience in the right way is always a giveaway that a writer lacks hands-on senior care industry experience. They just don’t understand who they are writing to and often get it […]
Are You Cannibalizing Your Senior Living Keywords?
Remember him? Who could forget Hannibal the Cannibal. We are struggling with a bit of cannibalization of our own these days: senior living keyword cannibalization. Because our niche is so small, we have a tendency to write blog posts that involve many of the same keywords and phrases. While we usually catch our mistake during […]
SEO & The Senior Living Website
As our 6th year in business draws to a close, we are receiving more questions than ever before about SEO and senior living websites. That feels like progress to us! When we started six years ago, content marketing wasn’t even on the radar of many senior living providers. When this graphic from SEO guru Bruce […]
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