Are you still reeling from the season finale of Scandal last week? Us, too! We are also recovering from eating too many Reese’s Easter eggs yesterday. Finally! We all gave them up for 40 long days during Lent. Even Sammie, the senior care content mascot, is whipped today from chasing too many little Easter basket […]
Email as a Senior Living Marketing Tool
Over the past few weeks, we’ve had a few clients reluctantly come to the conclusion that email marketing is no longer a luxury. It is a must-have for your census building toolbox. Since we are an industry that loves stats, here’s one that will probably be of interest. According to the Direct Marketing Association, email […]
Are Your Assisted Living Blog Readers Lurking?
One of my favorite new sources of fresh ideas in the content world is Heidi Cohen. Like you, I am overwhelmed by the sheer volume of emails, blogs, and newsletters that come my way. So when I find someone who gets down to the nitty-gritty and gives me actionable items I can use…SOLD! I’m […]
Senior Care Inbound Marketing & the Call to Action
Happy Hump Day! How is your week going? We are knee deep in finalizing Q2 editorial calendars for clients. It’s a fun part of our support role with clients! We look at their goals for their senior care inbound marketing, see what we’ve done that is connecting with families, and what opportunities there are out […]
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