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In Defense of the Em Dash In Senior Living Copywriting

November 19, 2025

Whoo-ee are we sick of crappy AI Detectors! And we’re stomping our feet at the idea that em dashes are 100% a sign of content created by AI. Seriously? Technology that can’t even differentiate between Medicare and Medicaid when it’s cranking out junk senior living copywriting is telling folks em dashes are AI? As one […]

Filed Under: Assisted Living Copywriting, Senior Living Copywriting Tagged With: Em dash

Senior Living Content Marketing And SEO Round Up

April 18, 2023

  Wow! It really has been a looong time since we did one of these posts… But there have been some really great articles about content marketing and SEO from folks we trust lately. So much so, that we thought it was time to round them up to share with you. Rounding Up Our Favorite […]

Filed Under: Assisted Living Content, Senior Living content, Senior Living Copywriting Tagged With: Assisted living content, senior living copywriters, senior living SEO

Senior Living Comparison Keywords

January 11, 2022

Over the past few years, most senior living providers have made content marketing a priority in their marketing strategy. As a result, the competition for keywords and phrases has gotten pretty intense. Whether it’s fighting for organic traffic or for ads, most companies are focusing on the same handful of words. Rarely do we ever […]

Filed Under: Senior Living Copywriting, Uncategorized Tagged With: senior living SEO

Using Emotion to Capture Attention in Senior Living Content

January 28, 2020

If you’ve followed our blog for very long, you know we are advocates for using storytelling to connect and engage with senior living visitors. Content serves many purposes, including entertaining and educating. Much of it requires understanding the emotion behind a decision. You need content that stops families from skimming and scanning different senior living […]

Filed Under: Assisted Living Copywriting, Senior Living Copywriting, Uncategorized Tagged With: content strategy

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Recent Posts

  • In Defense of the Em Dash In Senior Living Copywriting
  • Why AI Can’t Match the Senior Living Voice
  • Writing for an Older Audience: Clarity, Respect, and Engagement
  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions

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