Last fall, Google announced that a new ranking factor was coming in May of 2021. It’s called the page experience update. In recent years, we’ve all been focusing on site speed. Getting our content to load quickly before families back up and head to the next senior living community on the search engine results page […]
Filling the Senior Living Content Gap
Can your small senior living community compete against the big chains? As the COVID-19 pandemic persists, we are hearing from more and more small senior living communities looking to increase their online presence. As community visitors continue to be limited, it only makes sense to put more resources in to digital marketing. But many who […]
Do You Have a Senior Living Content Strategy?
Do you have a solid content marketing strategy? We realized not long ago how many of our newer clients came to us without one. Sadly, most were working with agencies. What does that mean? In most cases, they were creating and pushing out content without having a purpose for each piece. Why is that happening […]
Voice Searches and Senior Living
Voice searches and senior living. It’s topic we are rarely asked about. But we had a question come our way this week that we thought was a good one to answer here on the SCCS blog. A client asked us how many words are usually in a voice search (good question!) and if you should […]